Social Media Management & Creation
Why you need a team to manage your social media
The internet has given us more tools than ever to engage with our audiences. We have more ways than ever to reach them, too. But the most important thing is that we can now reach so many people at once—and that's both a blessing and a curse. You need a team to manage your social media accounts because managing your brand's identity is no longer about just posting: It's about discovering insights, providing engaging content, and looking down the road of what you want your brand to be.
Social Media Videos Portfolio
A team will help you discover insights
- A team is the only way you'll be able to stay on top of all the data your social media accounts are producing. Your team should study everything from engagement and reach to posts that perform well and posts that don't.
- A team will help you discover insights about your audience, competitors, and industry by providing an objective view of what's happening on social media. The more deeply they dig into the numbers, the better equipped you'll be to adapt with fresh content ideas, messages, and strategies as needed.
A team can help provide engaging content
A social media manager, along with a team of other content creators and marketers, can help you create engaging content that will be shared by influencers in your industry. By working together to develop a plan for how to build relationships with influencers in your niche and engage them on a regular basis through sharing their content, you can begin to establish yourself as an authority in the field. The more valuable you become to influencers, the more likely they will want to share your posts and drive traffic back toward you.
As part of this process, the team may also suggest ways for increasing engagement directly from current customers who are already engaging with or following your brand. For example: if someone leaves positive comments on Facebook posts or engages with tweets sent out by members of the social media management team themselves (which is often called “@replies”), they may receive a direct message asking how they found out about this company or product line? This way those conversations can continue into private messaging platforms like Skype or Slack where there's even more opportunity for communication outside of just pushing out information through text-based messages like Facebook posts or Tweets.``
A team can help you look down the road
A good social media manager can help you understand your brand's voice, and how it fits into the larger picture:
- What are your goals?
- What does your audience want from you?
- Where do you want to be in 3 years, 5 years, 10 years?
A content strategy is more than just creating a few posts every day. A good content strategist will help you create an overarching plan that incorporates all aspects of your brand's personality, tone, objectives and audience. This means knowing not only what you should post about but also how to execute it in an effective way.
Having a content creation team allows you to do more than just post
Having a team of people who understand the different forms of social media, such as Facebook and Twitter, is important to make sure you’re reaching your target audience.
For example:
- Having someone who knows how to create short form content that works on Instagram will allow you to engage with your customer base in a way that isn’t possible with traditional advertising methods.
- Having someone that understands visual storytelling is key when trying to reach customers on Facebook or Snapchat because they get their information from online video more than any other source.
Conclusion
If you’re looking for ways to expand your social media presence beyond just posting, using a team is a great way to do it. There are plenty of other benefits, too—from discovering insights in your audience data to creating engaging content that will draw people in. The key takeaway here is that having a content creation team allows you to do more than just post; it allows you to grow your brand!
